*Transportation business operators
*Local tourism associations
2. Representative director (full-time)
|Administration office framework||
The administration office is composed of 12 members including the full-time representative director, 10 dispatched workers and one temporary employee.
Members have been dispatched from:
|Building the “San'in Brand”||
*We wish to be the one point of contact for international business operators to promote their services and goods internationally, conduct interviews, and provide information.
|Formulation of inbound plans||
We conduct marketing based on objective data derived from trend surveys of international tourists and analyses of the present situation in the overseas market. We then formulate inbound plans that are agreed upon by all related parties.
<Main target areas>
We conduct overseas public relations with promotions, such as invitations extended to international travel companies and the media, participation in international tourism exhibitions, and broadcasts intended for foreign television or webpages.
|Preparing hosting environment||
We contribute to local human resource development by running workshops and training local San’in certified tour guides.
Route Romantique San’in’s logo design is comprised of a mizuhiki knot surrounded by 12 octagons that represent the 12 major destinations of this extensive sightseeing route. San’in’s beautiful and rich nature, history and culture are designed in these 12 octagons and describe various “en (ties)” in the region.