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Access to San'in

About the San'in Tourism Organization

Organization overview

Members
(16 groups)

*Economic groups
Chugoku Economic Federation, THE SAN-IN GODO BANK, LTD., The Tottori Bank, Ltd.

*Transportation business operators
West Japan Railway Company, ANA HOLDINGS INC., Japan Airlines Co., Ltd.

*Travel companies
JTB CHUGOKU SHIKOKU Corp., Kinki Nippon Tourist Chugoku-Shikoku Co., Ltd., NIPPON TRAVEL AGENCY CO., LTD., Nokyo Tourist Corporation

*Local tourism associations
Tottori Business Association of Inn and Hotel for Living and Health, Shimane Business Association of Inn and Hotel for Living and Health, Tottori Tourism Association, Shimane Tourism Association

*Local governments
Tottori Prefecture, Shimane Prefecture

 
Representatives

1. President
Name: Hiromi Tagawa
Chairman of JTB Corp., Chairman of the Japan Association of Travel Agents (JATA)

2. Representative director (full-time)
Name: Yoshiro Fukui

3. Advisers
The governor of Tottori Prefecture Shinji Hirai
The governor of Shimane Prefecture Zenbei Mizoguchi

 
Administration office framework

The administration office is composed of 12 members including the full-time representative director, 10 dispatched workers and one temporary employee.

Members have been dispatched from:
Chugoku Economic Federation, THE SAN-IN GODO BANK, LTD., The Tottori Bank, Ltd., West Japan Railway Company, JTB CHUGOKU SHIKOKU Corp., and NIPPON TRAVEL AGENCY CO., LTD., Tottori Prefecture and Shimane Prefecture (two members of staff from each prefecture (chief directors and other personnel))

Business overview

Building the “San'in Brand”
  • We are building the concept of a global San’in brand by working together to raise awareness of the area.
  • Our goal is to become a one-stop contact point for international travel agencies and the media.

*We wish to be the one point of contact for international business operators to promote their services and goods internationally, conduct interviews, and provide information.

 
Formulation of inbound plans

We conduct marketing based on objective data derived from trend surveys of international tourists and analyses of the present situation in the overseas market. We then formulate inbound plans that are agreed upon by all related parties.

<Main target areas>
Korea, Taiwan, China, Hong Kong, Thailand (Southeast Asia), Europe and North America

 
Overseas promotion

We conduct overseas public relations with promotions, such as invitations extended to international travel companies and the media, participation in international tourism exhibitions, and broadcasts intended for foreign television or webpages.

 
Preparing hosting environment

We contribute to local human resource development by running workshops and training local San’in certified tour guides.

Introduction to the Subsidy System by the Local Governments in San'in (Tottori and Shimane)

Shimane

[1] Subsidies for group tours within Matsue

Assistance with lodging accommodations within Matsue for travel agencies offering group tours from overseas.

■Looking for

Travel agencies planning, coordinating and conducting tour groups to Japan

■Requirements
  1. Non-Japanese nationals with a primary purpose of sightseeing within Matsue
  2. Tour group minimum of 15 participants
  3. Minimum of one night stay in Matsue
  4. Not receiving subsidies from other lodging accommodations
■Amount of Subsidy
  • 2,000 yen x No. of tour group participants x No. of nights x No. of nights (limit of 3 nights)
  • Maximum amount of 5,000,000 yen to a single tour company (Until March 31, 2017)
■Contact Information

Matsue International Tourism Division
TEL 0852-55-5633 FAX 0852-55-5550

[2] Subsidies for group tours within Izumo

Assistance with lodging accommodations within Izumo for overseas marketed group tours departing and returning overseas.

■Looking for

Travel agents planning and coordinating tour groups to Japan

■Conditions
  1. Tour group minimum of 15 participants
  2. Lodging in Izumo to go sightseeing in Izumo
  3. Not receiving any other subsides from any other accommodations
■Amount of Subsidy
  • 2,000 yen x No. of tour group participants x No. of nights
  • Maximum amount of 50,000 yen for a single tour
■Contact Information

Izumo International Exchange Promotion Division
TEL +81-853-21-6588 FAX +81-853-21-6585

[3] Subsidies for chartered bus tours

Assistance for travel agencies offering group tours from Taiwan, Hong Kong, and Thailand using charter buses along with lodging accommodations within Shimane.

■Looking for

Travel agencies offering group travel tours from Taiwan, Hong Kong and Thailand

■Requirements
  1. Traveling from Taiwan, Hong Kong, or Thailand
  2. Minimum of one night stay within Shimane
  3. Tour group minimum of 15 people
■Amount of subsidy

50,000yen x No. of busses

■Contact Information

Shimane Prefecture Tourism Promotion Division
TEL 0852-22-6756 FAX 0852-22-5580

[4] Subsidies for coming by Yonago/Seoul flights as well as DBS cruise ferry

Assistance for travel agencies offering group tours within Shimane and Tottori using Yonago/Seoul flights and the DBS cruise ferry.

■Looking for

Foreign Travel Agencies

■Conditions
  1. One way or round trip usage of Yonago/Seoul flights and DBS cruise ferry
  2. Minimum of one night within Shimane or Tottori
  3. Tour must involve places that include admission fees
■Amount of subsidy
  • 1,000 yen x participants x No. of nights
  • Maximum amount of 4 nights
■Contact Information
  • Lodging accommodations in Shimane: Shimane Tourism Promotion Division
    TEL 0852-22-6756 FAX 0852-22-5580
  • Lodging accommodations in Tottori: Tottori Tourism Strategy Division
    TEL 0857-26-7221 FAX 0857-26-8308

[5] Subsidies for using international chartered flights to airports within Shimane

■Looking for

Travel agencies offering tours using charter flights from overseas

■Requirements
  1. Tours must land and take off from Shimane airports using international charter flights
  2. Minimum of one night stay within Shimane
■Subsidy amount
  • 5,000 yen x No. of participants
  • Maximum limit of 500,000yen to one plane
■Contact Information

Shimane Transport Policy Division
TEL 0852-22-5938 FAX 0852-22-6511

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