Our Mission | San’in Tourism Organization

Business Overview

Building the “San'in Brand”
  • We are building the concept of a global San’in brand by working together to raise awareness of the area.
  • Our goal is to become a one-stop contact point for international travel agencies and the media.

*We wish to be the one point of contact for international business operators to promote their services and goods internationally, conduct interviews, and provide information.

Formulation of inbound plans

We conduct marketing based on objective data derived from trend surveys of international tourists and analyses of the present situation in the overseas market. We then formulate inbound plans that are agreed upon by all related parties.

<Main target areas>
Korea, Taiwan, China, Hong Kong, Thailand (Southeast Asia), Europe and North America

Overseas promotion

We conduct overseas public relations with promotions, such as invitations extended to international travel companies and the media, participation in international tourism exhibitions, and broadcasts intended for foreign television or webpages.

Preparing hosting environment

We contribute to local human resource development by running workshops and training local San’in certified tour guides.

Brochure:About Us (PDF:7.5MB)