|Building the “San'in Brand”||
*We wish to be the one point of contact for international business operators to promote their services and goods internationally, conduct interviews, and provide information.
|Formulation of inbound plans||
We conduct marketing based on objective data derived from trend surveys of international tourists and analyses of the present situation in the overseas market. We then formulate inbound plans that are agreed upon by all related parties.
<Main target areas>
We conduct overseas public relations with promotions, such as invitations extended to international travel companies and the media, participation in international tourism exhibitions, and broadcasts intended for foreign television or webpages.
|Preparing hosting environment||
We contribute to local human resource development by running workshops and training local San’in certified tour guides.